Review: J&B Rare Blended Scotch Whisky

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Bottle purchased by EZdrinking

AT A GLANCE

• Owned by: Diageo

• Distilled by: Multiple Scottish Distilleries

• Still Type: Pot & Column Stills

• Spirit Type: Blended Scotch

• Strength: 43% ABV

• Price: $20

In 1749, Giacomo Justerini moved to from Bologna, Italy to London and with his business partner George Johnson, they established a wine and whiskey shop in the upscale Pall Mall shopping district. Years later in 1831, Alfred Brooks purchased their company and renamed it Justerini & Brooks. During Prohibition, J&B sent Eddie Tatham to the United States to evaluate the potential market for their Scotch. On his return, Justerini & Brooks designed a new blend which they named J&B Rare and released in 1933, as soon as Prohibition was repealed. By 1963, J&B Rare sold over one million cases and by 1974 it was the number one selling Scotch in the US. Competition from Cutty Sark, Dewars and Johnnie Walker slowly chipped away at their lead and in 2018 J&B Rare was the sixth most popular Scotch Whisky in the world, selling 3.2 million cases.

J&B Rare is a Blended Scotch which means it is a mixture of both Sottish malt whisky and Sottish grain whisky. J&B claims that their Rare blend is made from 40 different whiskies and according to one source these include grain whiskies from Cameronbridge and North British distilleries as well as malt whiskies from Auchroisk, Benrinnes, Glen Spey, and Strathmill.

TASTING NOTES

Nose: Very pleasant and light aromas of red apple, malt, and a slight confectionery note like salt water taffy and a light note of smoke.

Palate: On the palate the whisky has a medium body that starts sweet and then develops a slight sharpness. The flavor has notes of oak, smoke, and malt all backed up with a corn sweetness.

Finish: The finish is medium long and semi-sweet with light flavors of malt, oak and a touch of iodine from the peat.

Conclusion: The malt madness that has overtaken many Scotch drinkers has caused them to overlook great blends like J&B and should definitely be given another chance. J&B Rare Blended Scotch Whisky is a great value blend that is a little too sharp to drink neat but works great on the rocks, or in a highball. Check this out of you are looking for a good blended Scotch with a bit more smoke and malt character then Johnnie Walker Red Label.

How Johnnie Walker Helped me to be Less of a Whisky Snob

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In my last post I described a blind vertical tasting I helped put together of 11 different expressions of Johnnie Walker Blended Scotch Whisky. Post tasting I realized that my price bias (less expensive whiskies are not as good at expensive whiskies) was getting in the way of me realizing how good Johnnie Walker Red Label actually is. Now that isn't to say that Red Label is world's best whisky however, it is fantastic for what it is and how it is meant to be consumed.

The first time I drank whisky and fully enjoyed the experience was a glass of Macallan 12 Year Old Single Malt. The few times I tried Johnnie Walker Red or Black Label neat I didn't really enjoyed them as much. I took this to mean that my refined sensibilities (read inexperience) prefered single malts to blended Scotch because they were of higher quality. This belief was confirmed in part by my price bias since many blended Scotches are less expensive than single malts. However, in recent months I have started to rethink these assumptions.

After the blind tasting I began working my way through some of the leftover blended Scotch. I drank it neat, mixed with ginger beer and on the rocks. I realize that it wasn't that I didn't like blended Scotch because I prefered single malt but that I was mostly just drinking blended Scotch in the wrong way. Most blended Scotch is meant to be consumed with some dilution either from ice or with a mixer like water, soda, ginger beer or almost anything else. Lengthening the whisky in this way smooths out any rough edges it might have while retaining its core flavor. In addition to Johnnie Walker, I recently tried J&B Rare, and Dewar's White Label Blended Scotch Whiskies on the rocks. While each varied in flavor, they were refreshing , easy to drink , easy to prepare, and a bottle for your home bar can be found for less than $20! Who says blended Scotch isn't any good?

My change of heart on blended Scotch is similar to how I fell in love with Pabst Blue Ribbon. Years ago I participated in a blind tasting of about two dozen light beers and lagers in which PBR ended up being the clear favorite. While up to that point I usually drank craft ales, the tasting helped me to discover a fantastic American lager that works perfectly on hot days or when you're just not in the mood for a beer with more hops or malt flavor. In a similar way, I now see blended Scotch as an excellent choice for a satisfying and refreshing drink when other whiskey drinks or cocktails may not be as appealing. Or, maybe when you just don't want to think about what you're drinking and instead focus on enjoying your time with others.

There are three great things about being less of a whisky snob: first, it increases my options; two, it's easier on my wallet; and three, it increases my opportunity for drinking enjoyment. David Driscoll of K&L Wines has done a series of blog posts called "Drinking to Drink." Much of Driscoll's writing echoes the idea that the reason we drink should be because we like drinking not what it says about us. This is an easy trap to fall into for anyone but especially for those connected on social media and drinks writers in particular. I like to think about the process of how spirits and other amazing drinks are made and what makes them extraordinary. I also like to have a good drink while talking with friends or watching a baseball game or reading. When you have something special like a rare beer that you can only get directly from a monastery in Europe, the beer becomes the focal point of the evening, but when every drinking experience focuses on drinking the rarest, most exclusive, obscure, or expensive liquid, we lose track somewhat of why we are drinking in the first place. More and more when I'm not working, I turn to a drink I know I don't have to think about much. I want to enjoy the drink but I want to enjoy my experiences and the people I'm spending my time with more.